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Three Ways to Establish a Professional Online Presence


Social MediaLong gone are the days when all one needed to obtain a job was a resume and cover letter. With the abundance of technological developments in the past 20 years, employers seek for individuals who demonstrate the ability to stay-up-to-date and knowledgeable about the latest technological advancements. To distinguish yourself from other job applicants, network with professionals, and establish an exceptional reputation, it is vital to keep the following tips in mind:


1. Create a Personal Website/Online Portfolio
What better way to display your resume, photos, contact information, and work samples than a comprehensive website? This allows employers to browse through your work and experience at their own convenience– without needing to correspond through multiple emails. A personal website enables you to promote yourself as a professional with the skills, expertise, and work ethic required to proficiently perform for a company or organization. It is essential to include the following pages on your site: Home, About Me, Portfolio (or some page that showcases your work samples/the application of your skills to the relevant career field), Blog (not vital, but adds a personal touch), downloadable Resume, and Contact information. Overall, your site should be visually appealing, engaging and thorough, yet to the point.
2. Create Social Media Accounts…and Use Them!
Social media has taken the definition of “networking”  to a whole other level! You’d be surprised at the plethora of companies that use sites such as Linkedin, Twitter, even Youtube, to recruit potential employees. According to a recent survey conducted by Jobvite Social Recruiting, 86% of employers use Linkedin to recruit employees, 55% use Facebook, and 46% use Twitter. Simply said, if you aren’t utilizing social media sites throughout your job search, you are missing out—greatly.
3. Keep Your Profiles Current and Professional
Creating a few social media profiles can be very valuable to your job search; however, in order to reap the full benefits of social media, you must keep up with your profiles. Many people have about two or three social media accounts, but keep only one profile updated with their experience and accomplishments, while the other accounts collect dust in cyberspace. The problem with this, however, is that employers are very likely to stumble upon one of your rarely-used profiles. If they see that your profile looks incomplete or outdated, they’ll assume that you are not qualified to work for their company or organization—which means no job offer for you. You also want to present yourself on your profiles as you would in an in-person interview. Don’t tweet, update statuses, or post links/pictures about irrelevant (and possibly embarrassing) things that may leave a bad impression. Present yourself in a personable, professional manner, and employers are more likely to contact YOU about job opportunities!

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